VERSUS-RFID-tag

The RFID industry as a whole takes a hit in this Computerworld article titled, "The failure of RFID." It seems that RFID adoption expectations have not been met (big surprise that) and RFID entrepreneur John Shoemaker blames the industry's poor business strategy.

He says putting so much effort into creating tags and readers -- the
infrastructure -- and racing to lower prices has led to an influx of
dozens of suppliers. "The hardware folks are desperately trying to
differentiate themselves. It's a red ocean world where a lot of blood
is running. These companies are trying to make money, but are having a
difficult time obtaining key successes," he says.

Shoemaker notes that customers need solutions, not hardware to solve real business problems and show an attractive ROI. Coincidentally, Shoemaker is CEO of a software startup, Shipcom Wireless, who makes an application framework for developing workflow applications based on RFID data.

He points out the disconnect between buying a reader and tag and how to
address a particular need in the business or deliver ROI. "Customers
and users don't care about the features and functions of RFID hardware.
They want to know how it will change their business processes," he says.