This story in Health Facilities Management magazine profiles the One Nineteen Health and Wellness spa, a new
health care facility that opened in Hoover, a suburb of Birmingham,
Ala., in January 2005. Luminary Birmingham hospital, St. Vincent's Hospital
decided to build the integrated health and wellness center 12 miles from the hospital, in a rapidly growning suburban area. Total project cost: $35 million.

During his time at the center, Cardwell has taken advantage of much
of what the facility has to offer, including the rehabilitation and
education centers, the exercise equipment, pool and track. His wife
even gave him a spa treatment as a gift.

After he was discharged from St. Vincent’s
Hospital in Birmingham last year, Cardwell underwent six weeks of
physical therapy at One Nineteen Health and Wellness. The therapy was
so successful he signed on for a three-month trial membership at the
center, which he later extended to a full membership. “I decided that
this was for me,” he says.

St. Vincent's Hospital has squarely targeted the self-pay health and wellness market. At the recent Healthcare Unbound conference, there was lots of buzz about waiting for reimbursement (especially for chronic disease management). A number of folks (I love contrarians) suggested the real opportunity is the self-pay market. It seems St. Vincent's agrees.

Pictured right is the magazine cover photo of the new spa.