Here's an interview of The Healthcare IT Guy at backbone media, a web marketing firm. Shahid gives the health care IT vendors some grief for not getting with the blog program, and rightly so. Although I can understand why FDA regulated companies have yet to attempt blogging. The FDA considers anything published by a regulated vendor as "labling" and thus subject to regulatory oversight. This goes beyond brochures and sales materials to include web content and would certainly include web logs.

You can check out backbone media's study on corporate blogging here. There's a great round up on blogs here, and you can read more on blogs here, here, and how not to do it here.