Big meetings like the annual HIMSS exhibition provide great opportunities for both vendors and attendees. Over the next few blog posts, I will be offing up some thoughts for vendors and attendees on how to wring the greatest benefit from the next HIMSS conference that’s just one short month away.

It is the generosity of vendors who make much of the annual HIMSS conference possible, and of course they hope to invest wisely. In my 20 plus years attending HIMSS as both a vendor and consultant, key vendor benefits seem to fall into three areas; moving existing sales prospects towards a close, gathering competitive information, and generating new sales leads.

Of course attendees don’t come just to help vendors meet their objectives! Educational sessions, networking, evaluating solutions for current projects and scoping out new products and technologies are what will bring most attendees to New Orleans in February.

And of course no HIMSS experience is complete without attending the Meet the Bloggers event! Check out the details here.