Things your health care product strategy must consider to be successful
If you’ve been in health care for any length of time, you know that it is a “different” kind of market, when it comes to health care product strategy. Strategies, tactics and value propositions that would work in any other market can stumble in health care — often for unforeseen reasons.
We’ve put together a 5-part email series that details why we keep running into these health care market obstacles. Our goal is to provide you with actionable information to better navigate the murky waters of product development and innovation for health care.
You're invited to make time in your schedule to get to the root causes of these healthcare barriers to success. Each part is typically a 15-20 minute read, although you may still be thinking about them long after you’re done reading them.
Over the next 5 weeks you will receive an email with the content for each session:
- Week 1: Why Most Healthcare Innovations Fail
- Week 2: 4 Ways Health Care is Different
- Week 3: Interstitial Markets: Connecting Health Care Communities
- Week 4: How to Eliminate Innovation Obstacles
- Week 5: Medical Device Commoditization Meets Healthcare
While you review each session and perhaps have a question, feel free to leave a comment or email me. We will also keep a log of everyone’s questions and provide a Q&A summary document at the conclusion of the series. If your questions are sensitive, ask them anonymously or let me know and I will not include them in the Q&A.
Share this invitation with your colleagues — it should provide stimulus for some good discussions.
To subscribe, simply complete the popup form on the right.